The French philosopher and media theorist Jean Baudrillard describes in his book 'Simulacres et Simulation' the connection between original and imitation. He defines Simulacres as copies that represent non-existent things but create their own reality through simulation. These copies (Simulacres) become even more real than the original (hyperreality) through falsifying transmission.

In recent years, we have all been shocked by the spread of "alternative facts", a euphemism for successfully circulated lies in the public sphere. At least since the last presidential elections in the United States, we have seen how a lie can be transformed successfully into an accepted truth and even become its own gripping reality. This phenomenon leaves us confused between truth and falsehood and questions the genuine persuasiveness of factual statements.

In the Fake News project "Face and Story", the imitations have no object (original), which has only exist like an illusion. They constitute typical simulacres and gain their persuasive nature by being shared across the internet. Through this experiment, we can observe how virtual personalities and stories can become “real”. 

The Process 

 www.faceandstory.com is the name of a fake online magazine that publishes true stories with fictional characters. The articles are shared on social media, such as Facebook, Instagram, and Twitter. 

 Installation (presentation) 

 All articles and portraits are displayed as objects with a QR code on concrete. To give the QR codes a relic- and fossil-like appearance, they are pressed onto crumbling concrete and displayed on the wall. With the help of a QR code scanner, visitors can read, like and share the respective articles. As a result, the installation does not only take place in reality but also in virtual space. Finally, the entire installation includes further images that deal with the gray areas between truth and lies.